MISSION
Personal Statement
I came into entertainment at the age of 18 because I felt like I could not live with doing anything else. To this day, it does not feel like work. I believe creating and sharing moments is my superpower; a lot of people spend their whole lives figuring out their "thing." I believe it would be an injustice to myself to sacrifice the gift of knowing my calling; I intend to fully execute on my potential.
In 3-5 years, I aspire to be an executive for a major entertainment company, preferably music. I desire this for a couple of reasons:
1) To do phenomenal work that is true to the culture
2) To lift others as I climb
3) To be a TASTEFUL universal translator between Latin & American consumers and corporate & creatives at the ground level
PROFESSIONAL CV
Take a trip through some of my most fond memories in this game!
SOSA PROJECTS ENTERTAINMENT
September 2022 - Current
TALENT & PARTNERSHIPS COORDINATOR
Currently, I'm the right-hand man and only employee to CEO and Founder, Gilberto Sosa, a former full-time creator who pivoted to manage some of the most promising primarily Latin talents. We work relentlessly every day with the goal of developing our talent and parlaying their platform into brand deals, Hollywood roles, products, and other exciting, cool projects! I do my best to be an X factor in our operations and handle all types of internal and external administrative tasks.
*Click here for a list of clients and past brand collaborations!*
Work Type
Talent Management
Goal: Develop our talent to leverage their platforms for advertising, lifestyle/CPG projects, traditional film/TV roles, and other special projects
Deliverables
Meeting scheduling, product marketing, campaign management, tour management, social media, process management, compliance, and many other crucial things
Outcome
Clients include: FIFA, Amazon Music, Warner Bros, Billboard, Toyota, just to name a few
Manage 18 creators and complete about 30 campaigns/month
A handful of clients are actively casting for Hollywood roles
The Rock x COMPA call
Client Abelardo Campuzano x Karat Times Square Billboard
From TikTok to Hollywood:
INDEPENDENT x COMPA
REVOLT MEDIA & TV
November 2021 - October 2022
PRODUCTION LEAD
Thanks to the good people of Revolt, (Puffy's aka Diddy's aka Love's aka Sean Combs' media company) I have been able to take part in some culture shifting projects. And to think I started off volunteering that fateful 2020. I have done everything from buying executives shrimp baskets to leading full production assistant teams. Growth is a real thing!
Work Type
Conference/Live Show
Production
Goal: Produce a summit in the heart of ATL and a podcast for City Girl Caresha (Yung Miami)
Deliverables
Recruit production assistant teams, coordinate scheduling, manage equipment logistics and budgets, set up facilities, and manage talent expectations
Outcome
I went from volunteering to paid production assistant (2021) to paid lead PA (2022 leading 5 folks) for both the summit and the podcast Caresha Please
#1 on Apple Music Podcasts
3B+ Impressions Overall
Producing Revolt Summit 2021
Producing Revolt Summit 2022
Caresha Please Ep.2 Credits
Caresha Please Ep.2
On Set of Caresha Please Getting Those Angles Right
MUSIC POWER RESPECT GLOBAL INC
April 2022 - September 2022
SOCIAL MEDIA MANAGER
What started as a 3 month internship turned into a 7 month stint working under the guidance of CEO J.R. McKee and President Drew DeLeon, two of the music industry's sharpest entrepreneurs. (known for breaking #1 R&B artist Muni Long) I wore multiple hats working with MPR, but mainly I was in charge of managing a blog called CNNFTS by scheduling content every day in order to educate the average joe on Web3.0. I also helped to develop comprehensive marketing plans for the label's priority artist Amari Noelle.
Deliverables
5 daily posts for CNNFTS, ideating/executing content & pitching syncs for Amari Noelle
Outcome
CNNFTS grew from 300 to 13K followers on IG during my time with the company
As of December 2022, Amari Noelle grew from 200 to 80K followers on TikTok and 40k monthly Spotify listeners
Work Type
Digital Marketing/Social Media Management
Goal: Grow the audience and engagement of NFT blog CNNFTS and artist Amari Noelle
CNNFTS
Amari Noelle
YouTube Music Foundry c/o 2022
NIELSEN
September 2020 - April 2022
CLIENT SERVICE/PRODUCT ANALYST
Nielsen was one of the most challenging experiences of my career. I am grateful to say that I was converted from intern to full time the summer of my junior year.
Post college, I had two ultimate goals:
1) Immerse myself into the market research side of every entertainment vertical, study the way audiences consume media, and master the methodologies behind Nielsen's measurement of audiences
2) GET AS ANALYTICALLY STRONG AS POSSIBLE AND WORK THAT LEFT BRAIN
This job was tough because I essentially did 3 different jobs in 18th months - a rotational program. It was pivot after pivot. (coupled with plenty of pivot tables) As soon as you got used to a team, it was time to move on and learn something and someone new. This was so valuable! It gave me my hustler, self-starter instincts which really help you in new undertakings! I parlayed this into all my work here and of course - with starting my first music consultancy company, ameur which you can read more about here!
Work Type
Client Services/Product Management/Product Marketing
Goal: Complete my rotational program to comprehend the market research side of entertainment and become more analytical
Deliverables
Rotation 1 - Univision/ViacomCBS Client Service Associate
Pitched/supported clients, launched products
Rotation 2 - Inclusion Analytics Product Analyst
Product marketing, market analyses, build digital products
Rotation 3 - Gracenote Music Product Analyst
Product marketing, market analyses
Outcome
A product I helped launched in 2020 went on to make $3 million in one year
New product I built, Inclusion Analytics was purchased by Google, IPG Mediabrands, Exeest
I opened the conversation for the company to think about how to sell music data in Web3.0
Clients/Brands
Nielsen Chicago
UNIVERSAL MUSIC GROUP
September 2018 - August 2020
JR. PRODUCT MANAGER
You know when you work really hard to get that first big break? This was it for me! I would wake up and go to sleep thinking about how to "break into the music industry!" I told every person I came across! And then it happened. I often get asked what I did during this time - I got thrown into the Pacific Ocean and had to learn to swim at the same time. Press, digital marketing, activations, brand partnerships, radio, editing, production - I did EVERYTHING and I NEVER said no to an opportunity.
Work Type
Product Management/Marketing
Goal: Leverage relationships with industry stakeholders to assist in the marketing of artist's songs/projects
Deliverables
Pitch decks, digital marketing assets, press write-ups, events, and other special projects
Outcome
Managed events for Alessia Cara, The 1975, Jac Ross, and Mumford & Sons
Executed more than 70 digital marketing campaigns for artists fro Def Jam, Interscope, Republic,and more
Produced and hosted a new series called Uncovered
Trip to UMG LA
The 1975 x Criminal Records Listening Party
The 1975 x Criminal Records Listening Party
Alessia Cara (Def Jam) @ Georgia State University
Alessia Cara (Def Jam) @ Georgia State University
Mumford & Sons Live Acoustic Session x Criminal Records
Mumford & Sons Live Acoustic Session x Criminal Records
Jac Ross x Sublime Doughnuts
Jac Ross x Sublime Doughnuts
Jac Ross Donut x Sublime Doughnuts
SOUNDEXCHANGE
October 2019 - June 2020
RIGHTS MANAGEMENT ASSOCIATE
I began this role while I was still working with UMG. Although I was introduced to a heavier workload, I was very fortunate to be working two music jobs, and it was an excellent way to fortify my understanding of publishing vs. performance royalties. Deeper still - interactive vs. non-interactive performance royalties. Essentially, I would reach out to performers and right owners that had uncollected money in the system and get them signed up with the service. Once signed up, I would help troubleshoot all their inquiries/platform issues. This was a big deal to a lot of artists!
Work Type
Client Service
Goal: Educate performers and rights owners on performance royalties and empower them to monetize their music
Deliverables
Trainings, events, client service
Outcome
Delivered customer service to 65+ artists on the collection society sign-up process
Attended events such as ComplexCon and A3C representing Soundexchange
Empowered 30 artists to obtain a new revenue stream
ComplexCon
A3C Conference
RIVAL ENTERTAINMENT @ CENTER STAGE THEATRE
October 2018 - January 2019
PRODUCTION SUPPORT
Rival was an excellent taste in what live show business entails. I have always said that the culmination of true artist support is pulling up to a show! So, learning the logistics that empower artists to monetize one of their oldest most profitable revenue streams was a blessing. I would mostly assist with hospitality, show logistics, and box office management. I was also working this job while I was working with UMG.
Work Type
Conference/Live ShowProduction
Goal: Support box office managers and production folks with day to day show responsibilties
Deliverables
Box office management, store runs, production load-ins & load-outs
Outcome
Facilitated entry of patrons for 40+ shows with attendance of up to 1K+ through use of Ticketmaster
Coordinated hospitality and production logistics for 9 shows of up to $15K in ticket revenue
Skills
Creative
Adobe Photoshop
Strong Proficiency. Weapon of Choice for Editing Long-Form Content.
CapCut
Strong Proficiency. Weapon of Choice for Short-Form Content.
Adobe Premiere Pro
Strong Proficiency. Leveraged Best for Fast Edits.
InShot
Strong Proficiency. Weapon of Choice for Short-Form Content.
Canva
Strong Proficiency. Leveraged Best for Quick Content.
Mailchimp
Strong Proficiency. Weapon of Choice for Creating Email Campaigns/Sales Funnels.
Productivity
Asana
Strong Proficiency. Leveraged in Past Roles.
Buffer
Strong Proficiency. Leveraged at Several Roles for Campaign Management.
Notion
Strong Proficiency. Leveraged in Current Role and Daily Life.
Trello
Strong Proficiency. Leveraged in My Daily Life.
Salesforce
Strong Proficiency. Leveraged at Nielsen for Client Service.
Monday
Strong Proficiency. Leveraged during My Time at UMG.
Jira
Strong Proficiency. Leveraged Regularly during My Time at Nielsen.
Education
January 2021
New York University
Certificate in Music Industry Essentials Program
Clive Davis Institute of Recorded Music
June 2020
Georgia State University
Bachelor of Business Administration in Managerial Sciences
J. Mack Robinson College of Business
